After warning of boycott, Fabindia deletes ‘Jashn-e-Riwaaz’ Diwali Ad

Editorial comment

This is the result of Hindus uniting and protesting.

New Delhi – Fabindia, an organisation associated with products such as apparel and home decor, had started an advertising campaign on the backdrop of Hindu festivals through the Jashn-e-Riwaz campaign.

Fabindia has decided to call its festive collection ‘Jhilmil si Diwali’, and ‘Jashn-e-Riwaaz’ has been removedhttps://t.co/GBmTUqUar3

— OpIndia.com (@OpIndia_com) October 19, 2021

BJP and the Hindus protested the ad campaign and warned to boycott them. After that, the ad was taken off. Fabindia insulted the Diwali festival by trying to call it Jashn-e-riwaz. Bharatiya Janata Yuva Morcha National President and BJP MP Tejasvi Surya objected saying Deepavali is not Jashn-e-riwaz and such organisations must face economic costs for such deliberate misadventures.